Adam Levine has praised his new fragrance.

The singer has become the latest music star to launch his own scent, with the Maroon 5 man set to produce both male and female perfumes.

Speaking to E!, Levine said that he is pleased to have his name behind the scent because it smells "great". He said:

"It smells really good. Well, I couldn't really conceive the idea of not loving whatever it was. The task was to make something that I would wear. So that was a process and we finally came to a great conclusion and it smells great. I fully endorse it and I'm really happy because it has my name on it."

The Voice USA coach meanwhile took to Twitter yesterday (February 6) to joke about his fragrance, saying:

"2 facts about my fragrance 1 men wont smell like a bad 80s movie 2 women wont smell like a stripper (not that theres anything wrong w/ that)."

Levine is following in the perfume footsteps of the likes of Britney Spears and Justin Bieber, who heralds one of the most popular celebrity fragrances around.