Ariana Grande partners with bottled water brand Wat-AAH: 'I believe in the product'

Songstress Ariana Grande has inked an endorsement deal with a bottled water brand and with her contract she has committed to helping out with a limited-edition bottle and a marketing campaign for early 2015, which will run in print, digital and outdoor.

The brand, entitled Wat-AAH!, has a target audience of kids from 6 to 13 and it has previously partnered with vocal powerhouse Beyoncé on First Lady Michelle Obama's 'Let’s Move' campaign. Rose Cameron, CEO and founder, explained in a statement: “We truly needed a superstar that could get the word out very strongly to the kids and teens we’re after."

Grande has also spoken out about her decision to front the brand, adding that as someone who lives a healthy lifestyle she was happy to come on board with bottled water:

"Living a healthy lifestyle is so important to me, and this is one of the reasons I chose to partner with Wat-AAH!. My fans are my everything, and because of this, I could only endorse something I believe in. Also, I love drinking water and I want to inspire my fans to do the same. Now as a partner in the company, I am excited to share Wat-AAH! with everyone!”

A tweet was shared from Wat-AAH's official Twitter page earlier this afternoon (October 1) announcing the collaboration and it read: "So excited to announce @WATAAH X @ArianaGrande! Follow us for never before seen #Ariana photos #DrinkWATAAH."

Watch a promotional video for Wat-AAH here: