FANS WHO PURCHASE THE ALBUM CAN INSTANTLY WIN A CHANCE TO BE THE BLACK EYED PEAS' SPECIAL GUEST AT THE SUPER BOWL HALFTIME SHOW

SANTA MONICA, Calif., Nov. 30, 2010 -- Six-time Grammy Award-winning, multi-platinum recording artists The Black Eyes Peas release their sixth album, The Beginning, today on Interscope Records. "The Time (Dirty Bit)," the first single from The Beginning, went straight to No. 1 on iTunes in 11 countries, including Canada, Australia, France, Germany, andMexico.

The Black Eyed Peas performed, "The Time (Dirty Bit)," at the 2010 American Music Awards, where they took home the award for "Favorite Pop Rock Band/Duo/Group." Oprah Winfrey invited the group to perform on her "Ultimate Favorite Things" episode on November 19th, calling them "my favorite group and one of my favorite things." Entertainment Weekly raves, "Every song is piled high with slick hip-hop rhythms, and bright synch parts...all furthering the goal of maximum catchiness." "They've succeeded at keeping the good times rolling yet again."

The Black Eyed Peas will perform during The Bridgestone Super Bowl XLV Halftime Show on FOX at Cowboys Stadium inNorth Texas on Sunday, February 6th, 2011. They join an esteemed list of artists —The Who, Bruce Springsteen & The E Street Band, Tom Petty and the Heartbreakers, Prince, the Rolling Stones, Paul McCartney, and U2 — who've performed during the show, which is the most-watched musical event of the year. More than 153 million viewers in the U.S. alone watched last year's telecast.  

Those who buy The Beginning can win a chance to be the group's special guest at the Bridgestone Halftime Show in Dallas. See official rules at: www.BlackEyedPeas.com/TheBigWinning.

The Beginning is the follow-up to The Black Eyed Peas' blockbuster album The E.N.D., which has sold more than 11 million copies worldwide while spending 52 weeks on the Billboard Top 200 chart. It is also the first album in two decades by a duo or group to yield five Top 10 songs on Billboard's Hot 100 chart, including the No. 1 hits "Boom Boom Pow," "I Gotta Feeling" (which is the best-selling digital song in SoundScan history), and "Imma Be," as well as the Top 10's "Meet Me Halfway" and "Rock That Body." The quartet, comprised of will.i.am, Fergie, apl.de.ap, and Taboo, has logged more than 300 headline tour dates in 29 countries with more than 2.2 million tickets sold.  

SOURCE Interscope Records

Watch the video for "The Time (Dirty Bit)," directed by Rich Lee, below: