All 4 Games, Walker Productions and Lupus Films have partnered to launch a new children’s app based on the film adaptation of award-winning picture book ‘We’re Going on a Bear Hunt’, written by Michael Rosen and illustrated by Helen Oxenbury, that was first published by Walker Books in 1989.

We’re Going on a Bear Hunt is an interactive gaming app that places children within the story; inviting them to swish through the grass, splosh through the river and tiptoe into the cave. There are lots of activities to keep them occupied including bug hunting in the long wavy grass, searching for crabs at the beach and even playing with the friendly bear himself. Not to mention the run home through all key scenes featured in the book, while the bear follows behind.

Lupus Films have created an animated film of the beloved picture book, which will premiere on Christmas Eve at 7:30pm on Channel 4. But until then, children can interact with the story in the new gaming app, which is available to download from the Apple, Android and Amazon app stores now for £2.99.

Julia Posen, EVP and Commercial Director, Group Rights and Development Division at Walker Books, stated “The app is a fun way for fans to join in with the Bear Hunt adventure, and the beautiful graphics and high quality games capture the spirit of the film and the original picture book brilliantly.”

Ruth Fielding, Producer at Lupus Films, commented “…It’s great to be able to offer the Bear Hunt audience this immersive experience which complements the film perfectly.”

Colin Macdonald, Head of All 4 Games, added “Creating a game based on a children’s book that has captured the hearts of so many for over 25 years has been really rewarding. There are so many different games for kids to play and it’s great to be able to share an interactive version of the story.”

For more information and the latest We’re Going on a Bear Hunt assets, head over to the All 4 Games press vault.

About All 4 Games

All 4 Games is Channel 4’s Glasgow-based games publishing arm, formed in September 2015 to provide premium support to small, talented indie developers within the mobile games sector. Led by industry veteran Colin Macdonald, Channel 4’s Games Commissioning Editor and Head of All 4 Games, the core games team boast over sixty years of collective experience and a genuine passion for gaming. The All 4 Games label builds on Channel 4’s reputation as an ally for independent creatives by elevating developers and helping them launch successful mobile games globally. Channel 4 currently commissions up to six funded games per year in association with its flagship programme brands, already achieving mass global audiences and critical acclaim with The Snowman, Made in Chelsea, Hollyoaks and Reverse The Odds receiving multiple nominations and wins at BAFTA, Digital Emmy, Broadcast Digital and BIMA awards. For more information please visit: www.all4games.co.uk (opens in a new window)

About Walker Productions

Walker Productions develops Walker content for other media platforms with current on-air projects including Henry Hugglemonster for Disney Junior, CBeebies’ Tilly and Friends, CITV’s Fleabag Monkeyface and Hank Zipzer for CBBC. Walker Productions is part of the vibrant, international Walker Books Group that includes Walker Books UK, Candlewick Press in America and Walker Books Australia. For more information please visit: http://www.walker.co.uk/ (opens in a new window)

About Lupus Films

Lupus Films is a London-based production company set up in 2002 by Camilla Deakin and Ruth Fielding to produce high quality films and TV series for children and families. They specialise in animation, using a wide range of techniques from traditional hand-drawn to 2D digital and CGI, and also produce live-action drama and factual entertainment. Lupus Films’ productions have been shown in the UK on the BBC, Channel 4, Five, ITV, S4C, Disney and Cartoon Network and in over 150 territories worldwide. For more information please visit: http://lupusfilms.com/ (opens in a new window)

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Watch a trailer for the game and for the TV adaptation below: