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Thursday, October 8, 2015 10:45am ET by  
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Charli XCX designs packaging for Impulse: 'It's bold and rock and roll'

'Boom Clap' songstress Charli XCX has joined forces with body spray brand Impulse to design two limited edition cans of women's body spray, named Rock & Love and Vanilla Kisses. 

Her limited edition canisters (pictured left) hit stores this October and will also coincide with the release of her highly anticipated Boohoo.com fashion collection. Speaking about this creative outing, she said:

"I'm so happy to be working with Impulse! My personal style is sassy, brash and cute and definitely 90s inspired. When designing the cans I wanted them to be bold and rock and roll. I love the scent so much and using Impulse is perfect for me for a quick spritz of freshness after I come of stage at a gig. I can't wait for everyone to try it!"

The marketing manager for Impulse, Georgina Edwards, revealed that the company is proud to have Charli XCX on the campaign: "As a true 21st century rocker and brand fan, Charli XCX was our go-to to redesign our best-selling Impulse fragrances, Rock & Love and Vanilla Kisses, injecting her fun spirit and inimitable style into each."

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Watch Charli XCX performing live below:

 

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