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Thursday, March 31, 2016 5:58am ET by  
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Charli XCX announced as new face of Make Up For Ever

'Fancy' beauty Charli XCX has been snapped up as the new face of Make Up For Ever

The hitmaker is set to front the campaign for the brand's latest product, the Aqua XL Eye Pencil and she told Women's Wear Daily that she is excited to be involved in the campaign because she loves the spirit of the company: “The whole spirit of Make Up For Ever is so bold and really has that attitude that I feel like is so integral to everything that I do."

"Sometimes I’ll want to put on a full face of make-up, like a bold, loud exaggerated look, and other times I’ll want to keep it really simple (and) slicked-back.”

Laure de Metz, the U.S. general manager of Make Up For Ever, issued a statement on Charli XCX's involvement: “We’ve partnered with (Charli) to try and convey the artistic exuberance of the product,” Laure said. “She’s young, she loves to experiment, she loves to have fun (and) she’s not scared or frightened by colour.”

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Watch a review of Charli XCX's Make Up For Ever products here:

 

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