Cher Lloyd fragrance exceeds demand by 500%
Cher Lloyd's recently released perfume has exceeded sales expectations by 500%.
The singer announced on Wednesday (August 29) that she is bringing out her own fragrance, with the liquid coming in a pink diamond shaped bottle.
The perfume is being sold through The Fragrance Shop and a spokesman for the company said that demand has been extremely strong. They said:
"It's our biggest celebrity launch to date. We have had to order in extra stocks today, as we were about to sell out. It has exceeded our expectations by over 500%!"
The perfume can be purchased from the Fragrance Shop website and comes in two different sizes.
It's been a good week for Lloyd, with the singer's single 'Want U Back' recently hitting the 1 million sales mark in the US.
The former X Factor contestant meanwhile performed live on The Today Show in New York on Thursday (August 30) as her popularity stateside swells.
Watch Cher Lloyd on The Today Show below:
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