Demi Lovato becomes the new face of Skechers

'Really Don't Care' songstress Demi Lovato has signed up to become the new face of sneaker brand, Skechers.

It has been revealed that Lovato will appear in the company's television commercial and accompanying print campaign later this year, and she will also front Skechers' global marketing social campaigns.

The superstar issued an official statement on the exciting news and explained that she agreed to front the brand for nostalgic reasons:

"My generation grew up with Skechers, and now with all of their cool styles and fun colors I’m excited to help introduce the collection to a new generation by sharing this incredible brand’s campaign with my Lovatics!”

Meanwhile, Lovato recently opened up about life on the road and confessed that touring is a dream come true: "It’s such an amazing feeling when you get to perform in front of people that sing your lyrics back to you. There’s nothing that beats that. It’s the greatest feeling as an artist. Its a dream come true every time it happens."

Watch Lovato's new music video for 'Really Don't Care' here: