Coty Inc. has announced that multi-platinum selling recording artist Demi Lovato is joining cosmetics company N.Y.C. New York Color as its first-ever Global Brand Ambassador. 

Lovato opened up about her excitement over the new role and admitted that she's a huge fan of the company because it has amazing trendy products that are inexpensive and accessible to all: "I'm really excited to be partnering with N.Y.C. New York Color. Their products make playing with different looks and trends fun, easy and affordable by all!" 

Her involvement in the company will see her front social media and advertising campaigns, and chief marketing officer Johanna Businelli explained that Lovato was the perfect choice:

"We are thrilled to welcome the talented Demi Lovato into the N.Y.C. New York Color family. Demi's youthful, modern sensibility, audacious style and wide-reaching appeal make her the perfect choice to represent N.Y.C. New York Color on a global scale. Her impressive social influence will also help us to further engage with a new generation and Demi's fans. Demi's accessibility and willingness to play with color and fashion trends embodies the spirit of N.Y.C. New York Color."

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Watch Lovato's studio performance of 'In Case' below: