Songstress Demi Lovato has launched an online campaign that will allow fans to 'unlock' her forthcoming new album by tweeting different hashtags.

Earlier this afternoon (May 6), the 'Skyscraper' beauty told her followers that they can help 'speed up time' by clicking on a special link and accessing details of a campaign that will let them listen to her new record, which has been named 'Demi'.

By sharing the hashtags displayed on the site, Lovato's fans are able to progress the time displayed on a digital clock (shown below). The site shows a timeline featuring all of the album's 13 songs, as well as a clock that turns as more fans tweet out the song titles in the track list in the order they appear.