One Direction Press Release- Live While We're Young
One Direction Radio And Video Premiere TODAY
Unauthorised Leak Of Video Brings Forward Premiere Of Brand New Single 'Live While We're Young'
The hugely anticipated single will premiere on radio in the UK at 5pm and midday US EST, with the video premiering on Vevo worldwide at 6pm (1pm US EST).
An unauthorised, poor quality version of the video leaked on line this morning prompting Syco/Sony to bring forward the premiere of the single by four days. The band did not feel that it was right or appropriate for the fans to hear the track as this illegal upload, so they have responded quickly, and sent out a message to fans this afternoon via a live Twitcam announcing plans.
One Direction say: "We wanted our fans to see the video and hear the single in the proper way so we've moved the premiere to tonight. We're really excited about LWWY, we've worked really hard on it and we can't wait for everyone to see and hear it later today!"
'Live While We're Young' is the first single to be taken from One Direction's upcoming second album 'Take Me Home' (released November 12th). The single was released via pre-order earlier this month and immediately became the fastest selling pre-order single in history. The EP hit No.1 in over 50 countries within hours of it going on sale.
'Live While We're Young' will be released on 30th September in the UK and 1st October in the USA and Canada.