Joe McElderry has revealed that he’s not bothered about being snubbed in the new X-Factor promo.

Shayne Ward recently hit out at Simon Cowell for excluding him from the various trailers promoting the new series, which feature the likes of JLS, Olly Murs and One Direction.

However, the 2009 winner told the Daily Star that he wasn’t surprised he wasn’t asked to get involved:

“I’m not on Simon’s label so I wouldn’t expect him to promote me.

“If they want to erase the fact I won X Factor or try and hide it, I don’t care.”

The 21-year-old, who releases his fourth album, 'Here’s What I Believe,' later this year, went on to add that he’s still honoured to have been part of the ITV talent show:

“Personally I am proud I came from X Factor. If Simon doesn’t feel the same then you’ll have to ask him why.”