Keane's China jaunt for Burberry
This week Keane performed a three-song set on the Great Wall of China for fashion label, Burberry ahead of performing at Burberry's flagship Asia store in Beijing's Sparkle Roll Plaza.
Frontman, Tom Chaplin, told the Financial Times: "There are a billion people in this country. Within that, there are a lot of kids that you would hope would love the idea of popular music. There’s something very enticing about getting a foot in that door.
“[The money] is definitely enticing but Burberry is a nice brand to be associated with; forward-looking and innovative.”
The Sparkle Roll Plaza concert was streamed live on the Burberry Acoustic website, and shown in 50 Burberry stores globally.
Watch Keane perform 'Somewhere Only We Know' on The Great Wall of China below:
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