Tuesday, June 16, 2015 2:38pm ET by  
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Little Mix unveil Gold Magic fragrance: 'We're thrilled with it'

Girl group Little Mix unveiled their debut fragrance Gold Magic this evening (June 16) in London and revealed that it will be in stores and available online from June 24. 

Described as being "spellbinding but naturally beautiful, Gold Magic conjures up playful fruits, powdery violet and sweet hypnotic musk."

A statement from the girls on the fragrance's official website reads: 

"We have all been very involved in the development process and we are so thrilled with the result. It captures our individual personalities and passions perfectly but also feels totally unified. We can’t wait to share the magic with everyone!"

The perfume is available in the UK only at the moment, but it comes in three sizes. 100ml costs £36.95, 50ml will set you back £26.95, and 30ml is £19.95. It has "a burst of playful fruits including lemon, raspberry and apple. The captivating powdery velvet heart of pretty violet tones and aqueous watermelon is both refreshing and sophisticated. The base is musky and warm but also sweet and hypnotic."

 

 

 

 

 

Watch a teaser for the scent here: