2010's X Factor winner, Matt Cardle, has finally given fans a long-awaited sneak peek at his brand new video. 

The singer appeared as a guest on this morning's BBC Breakfast show and previewed a clip of both the single, which was written by none other than Gary Barlow, and video for 'Run For Your Life'. 

Speaking about the track itself, Cardle explained "we had 90% of the album written, and then really late in the process, Gary sent the song through. I really related to it. I've been in that position many times, you know, that the song is talking about."

"It's about not being good enough for the person you're with and not being able to give enough. I've actually been trying to write that kind of song for a long time - it's putting yourself down in a clever way."

He added, "Gary nailed it, and then he let me have a go at singing it. I couldn't pass it up, so I'm really happy about that."

You can watch the full BBC Breakfast interview and exclusive teaser for 'Run For Your Life' here: