Shortlink to this content: http://bit.ly/1RH4Tea

Sunday, January 24, 2016 11:30am ET by  
Comments (0)

, , , , , , , , , , , , ,

Michael Buble set to release signature new perfume

Canadian crooner Michael Buble will release a signature fragrance this summer. 

The 'Just Haven't Met You Yet' sensation, who welcomed a baby boy last week, is set for another big arrival in June when he unveils his new Fragrance Dynamics Ltd scent. The perfume is set to launch globally in more than 25 countries.

Speaking about the project, he said: "I've always loved fine fragrance and once I committed to this endeavour, I immersed myself in learning the fascinating process of what it takes to actually create just the right scent along with unique packaging that reflects my taste and imagination of the perfect, romantic fragrance."

"Working with a world-class perfumer, coupled with the marketing expertise of my team, we have designed a beautiful fragrance that I feel proud to have my name on. It's no secret that I'm a hopeless romantic, which is reflected in the music I write, the songs I sing and the shows I've performed around the world. I wanted to collaborate on creating a fragrance that represents the same sentiments as my music."

Fragrance Dynamics founder Mike Edwards, who previously worked on fragrances for boyband One Direction, also spoke about Buble's scent, adding: 

"With One Direction, that was a 14-year-old girl, with Michael it's a more mature lady, around 24-50. The branding was much more challenging with this fragrance compared to the One Direction consumer - they buy it because it's One Direction and they've got to have it, but with Michael, the consumer will be discerning based on the quality of the fragrance and packaging."

A press release describes the perfume as having "notes of vanilla, white amber and patchouli, heart notes of rose, peony, wild jasmine and lily of the valley and top notes of bergamot Italy, lemon Italy and red fruits."

Follow us: @Pressparty on Twitter Pressparty on Facebook. 

Watch Buble in action here:

 

  Shortlink to this content: http://bit.ly/1RH4Tea