Dunkin’ Donuts and “America’s Got Talent” Expand Multi-Platform Partnership with New Digital and Social Elements

“AGT”-branded Replica Judge’s Cups to be Sold in Participating Dunkin’ Restaurants

NEW YORK, May 23, 2017 – NBC and FremantleMedia North America today announced that Dunkin’ Donuts will return to summer’s #1 show,“America’s Got Talent” (AGT), for the show’s 12th season. The season-long, multi-platform partnership will feature extensive digital, on-air and social integrations, including new elements such as a Facebook Live series, a co-branded Snapchat ad and “AGT”-branded replica judge’s cups to be sold in participating Dunkin’ Donuts restaurants.

When “AGT” premieres on May 30th, the show will begin incorporating a Dunkin’ co-branded ad featuring a time lapse video of different acts inviting fans to view additional content on Snapchat not included in the broadcast. Then once the live shows kick-off, behind the scenes content with presented by Dunkin’ will be featured on the program’s Facebook page. Additionally, replica AGT-branded judge’s cups will be made available at participating Dunkin' Donuts restaurants nationwide.

“’America’s Got Talent’ continues to be summer’s top program and attracts massive, co-viewing audiences at scale,” said Mark Marshall, Executive Vice President, Entertainment Sales Group, NBCUniversal. “Dunkin’ Donuts is a valued partner as we continue to create innovative content that reaches consumers at every touch point.”

“Dunkin’ Donuts coffee is recognized for helping Americans make the most of their day, and we are thrilled to once again bring that positive energy to America’s Got Talent, the number one summer show,” said Nick Dunham, Director of Media at Dunkin’ Donuts. “We look forward to keeping America’s Got Talent personalities running on Dunkin’ throughout Season 12, and delivering innovative, engaging content and exclusive behind-the-scenes access to fans all summer long.”

Returning partnership elements include the popular Dunkin’ Lounge segments with exclusive contestant interviews that will air during the live results shows and on NBC.com, as well as the “Dunkin’ Save,” where viewers can keep their favorite acts from being eliminated during the live result broadcasts. Shortly after 5 p.m., fans in the Pacific time zone will be able to follow the save process by monitoring the “America’s Got Talent” social profiles and can participate once the save window is opened. To learn more about how the "Dunkin' Save" works, visit NBC.com.
“America’s Got Talent has had a unique ongoing partnership with Dunkin’ for the past several seasons,” said Erica Gadecki, Vice President of Brand Partnerships, FremantleMedia North America. “It’s great to see how our companies continue to evolve and create partnership activations that provide interactive experiences for our fans, allowing them to further enjoy the AGT brand.”

On the heels of the most viewed season in five years, the 12th season of “America’s Got Talent” is back with creator and judge Simon Cowell, Mel B, Heidi Klum and Howie Mandel. Supermodel, entrepreneur and CEO, Tyra Banks, joins the team as host and the series returns to Los Angeles this summer with live shows from the famed Dolby Theatre. With the search open to acts of all ages and talents, “America’s Got Talent” has brought the variety format back to the forefront of American culture by showcasing unique performers from across the country. The series is a true celebration of creativity and talent, featuring a colorful array of singers, dancers, comedians, contortionists, impressionists, jugglers, magicians, ventriloquists and hopeful stars, all vying to win America’s hearts and the $1 million prize.

The “Got Talent” format, co-owned by Syco Entertainment and FremantleMedia globally, holds the Guinness World Record as the most successful reality TV format of all time, airing in 186 countries and having been commissioned in 70 territories worldwide. Around the world more than 500 million people watch “Got Talent” every year. “Britain’s Got Talent” has remained the U.K.’s #1 entertainment show since it first launched in 2007 and discovered global singing sensational Susan Boyle, who has sold 23 million records to date.

Please visit the official show site at: http://www.nbc.com/agt.

“America’s Got Talent” was created by Simon Cowell and is produced by FremantleMedia North America and Syco Entertainment. Simon Cowell, Sam Donnelly, Jason Raff, Trish Kinane and Richard Wallace are the executive producers.

About NBCUniversal

NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a suite of leading Internet-based businesses. NBCUniversal is a subsidiary of Comcast Corporation. To learn more visit:www.nbcuniversal.com.

About Dunkin’ Donuts
Founded in 1950, Dunkin' Donuts is America's favorite all-day, everyday stop for coffee and baked goods. Dunkin' Donuts is a market leader in the hot regular/decaf/flavored coffee, iced coffee, donut, bagel and muffin categories. Dunkin' Donuts has earned a No. 1 ranking for customer loyalty in the coffee category by Brand Keys for 11 years running. The company has more than 12,200 restaurants in 45 countries worldwide. Based in Canton, Mass., Dunkin' Donuts is part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For more information, visit www.DunkinDonuts.com.