Netflix Cheating is on the Rise Globally and Shows No Signs of StoppingNew data reveals 46% of streaming couples around the world are watching ahead of their partners and most only plan to cheat more. BEVERLY HILLS, Calif., (February 13, 2017) -- No relationship is safe. According to a new study* released today by Netflix, nearly half (46%) of streaming couples around the world have “cheated” on their significant other, but it’s not what you think. Defined as watching a TV show ahead of your significant other, Netflix cheating was first uncovered in a study in the U.S. in 2013. Four years later, cheating has increased three times[1] and has become a common behavior around the world. This behavior only continues to grow with 60% of consumers saying they’d cheat more if they knew they’d get away with it. And once you cheat, you can’t stop: 81% of cheaters are repeat offenders and 44% have cheated 3+ times. In a binge-watching world where it’s easy to say ‘just one more,’ Netflix cheating has quickly become the new normal... WHERE IS CHEATING HAPPENING? (EVERYWHERE) WHAT SHOWS ARE WE CHEATING ON? (ALL OF THEM) WHY DO WE CHEAT? (WE JUST CAN’T HELP IT) HOW DO WE CHEAT? (ANY WAY WE CAN) IS CHEATING SO BAD? (DEPENDS WHERE YOU LIVE) IS MY PARTNER A CHEATER? (SPOILER ALERT: MOST LIKELY) Methodology *The survey was conducted by SurveyMonkey from December 20-31, 2016 and based on 30,267 responses. The sample was balanced by age and gender and representative of an adult online population who watch TV shows via streaming services as a couple in The United States, Canada, UK, Australia, New Zealand, Philippines, Singapore, India, Japan, Taiwan, South Korea, Hong Kong, UAE, Mexico, Chile, Colombia, Brazil, Argentina, Spain, Portugal, Turkey, Poland, Italy, Germany, France, Sweden, Norway, The Netherlands, and Denmark.
February 13, 2017 7:17am ET by Newsdesk
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