Friday, July 31, 2015 8:12pm by  
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One Direction's 'Drag Me Down' is their most successful global single launch ever

It was confirmed tonight that One Direction's surprise release of their new single 'Drag Me Down' has been their most successful global launch to date. 

Simon Jones, of the lads' PR representatives Hackford Jones, announced the impressive news on Twitter this evening and wrote:

"'Drag Me Down' is @onedirection's most successful global single launch ever. In total so far the song has hit No.1 in 80 countries."

He returned to the social networking site shortly after posting the aforementioned update to add: "Update! It's actually now hit No.1 on iTunes in 82 countries #DragMeDown."

Irish heartthrob Niall Horan also shared a tweet about the success of the track, writing: "Wowwww! The reaction to 'Drag Me Down' worldwide has been insane, didn't expect this! Thank you all so much! So to celebrate... I'm gonna go to the gym."

A press release from Hackford Jones also states: "'Drag Me Down' was the top worldwide Twitter trend for over ten hours today, with 22k tweets per minute being sent, and 3.2 million tweets by 3pm today."

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Listen to 'Drag Me Down' below: