Thursday, March 21, 2013 7:01am ET by  
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One Direction launch Simon Cowell's You Generation contest

One Direction were on hand to help launch Simon Cowell's new online talent contest.

As previously reported, the music mogul has revealed plans to host a global search for top new talent in a number of different fields.

The You Generation project was launched yesterday (March 20) in a live broadcast on YouTube, with One Direction giving an interview.

The boyband were tasked with a number of different challenges to unearth some secret talents.

Liam Payne tried to do twenty keepie-uppies with a football in thirty seconds, completing the task on his second attempt - with a bit of playful cheating.

Zayn Malik meanwhile drew a picture of his favourite One Direction member - Louis Tomlinson.

 

 

 

 

Watch One Direction launch You Generation below: