Monday, March 25, 2013 9:58am ET by  
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One Direction to launch pop-up shop in London's O2 Arena

One Direction will launch their latest pop-up shop at London's O2 Arena this week.

The British boyband will bring their successful 1D World to the massive venue from Thursday (March 28).

It will stock a vast range of One Direction merchandise up until it shuts a month later on April 28.

The venue, which the band have played at numerous times this year, has revealed that the first 1000 visitors in the shop wearing a One Direction onesie will be entered into a prize draw to win concert tickets to see the band.

The opening hours meanwhile for the O2 Arena shop will be:

  • Thursday 28 March: 12 midday-7pm
  • Friday 29 - Sunday 31 March: 9am-7pm
  • Monday 1 April – Sunday 14 April: 9am-7pm
  • Friday 19 - Sunday 21 April: 9am-7pm
  • Friday 26 - Sunday 28 April: 9am-7pm

 

 

 

 

Watch One Direction perform live below: