UK based boyband One Direction have shot a new advertisement for their fragrance, 'Our Moment', for American department store, Macy's. 

This entertaining new commercial shows the heartthrobs chatting with a sales supervisor who then takes on all of their individual hairstyles while they look on from behind the perfume counter. 

Earlier this month, their fragrance 'Our Moment' was named the fastest selling scent at The Perfume Shop in its entire history. 

Faye Langworthy of Modest! Management told press that the fragrance has been incredibly successful since it was launched in stores: “The success of Our Moment is something One Direction are very proud of. The incredible level of sales we’ve seen so far of Our Moment and the overwhelming feedback given by fans is a reflection of the band's involvement in every stage of its' creation and their desire to make a personal and unique product for their fans."