Friday, December 6, 2013 9:57am ET by  
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One Direction fragrance outselling rivals by five to one

One Direction's debut perfume is proving to be the UK's most popular fragrance this Christmas.

The boys released their first ever scent Our Moment earlier this year and, as predicted, it became a massive success.

It seems, however, that its early momentum is carrying on through to Christmas, with beauty retailer feelunique confirming that Our Moment has sold at least five times as many bottles as other perfumes.

That means it is beating the likes of Lady Gaga's Fame and Britney Spears' Fantasy, which are the second and third best-selling scents in the UK.

Feelunique general manager Siobhan McDermott said: It just proves that women will quite literally do anything to have Harry Styles’ scent on their skin."

One Direction meanwhile are currently riding high across the world as a result of one of their other products - music.

Their new album 'Midnight Memories' has hit the top spot on charts across the globe, in countries such as UK and the US.

 

 

 

 

 

Watch One Direction's Our Moment advert below: