Original Scars and Gerald Sagoe launch so|fraiche (www.sofraiche.com)
Original Scars and Gerald Sagoe have launched a new brand called so|fraiche showcasing young entrepreneurs and future leaders (www.sofraiche.com). The aim of the brand is to highlight outstanding young people and showcase the work they do. With help from O2 Media and Channel 4's 4Talent has already helped so|fraiche network with various youth development agencies and corporate brands. Original Scars said: I feel young people are not being represented in the best light and this new media movement will give young people a platform to show their work."