Original Scars and Gerald Sagoe launch so|fraiche (


Original Scars and Gerald Sagoe have launched a new brand called so|fraiche showcasing young entrepreneurs and future leaders ( The aim of the brand is to highlight outstanding young people and showcase the work they do. With help from O2 Media and Channel 4's 4Talent has already helped so|fraiche network with various youth development agencies and corporate brands. Original Scars said: I feel young people are not being represented in the best light and this new media movement will give young people a platform to show their work."

December 17, 2011 5:55pm by Pressparty   Comments (0)

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