Gino Black’s ‘One-Off Singles’ Promotional Campaign

In late July, Powerblast Worldwide released the single, “Liquor Flow” by Gino Black and quickly followed up by releasing his second “Almost Famous” on Sept. 13th. This is a strategic ‘One-Off Singles’ promotional campaign devised to elevate artist awareness, presence and maximize individual song impact. While a few major acts still manage to sell huge quantities of albums, the majority of independent acts do not. For whatever reason, whether it is the lack of quality albums these days or other economics issues; a great percentage of the buying public is going back to only buying single songs. The music business is shifting back to being a singles driven marketplace. For this reason, Gino Black will be releasing one new song every 6-8 weeks leading up to the New Year’s Eve release of his debut EP “The Assassination of Gino Black”.

Through the ‘One-Off Single’ campaign, each single is initially released as a high-quality stream, free download and comes along with accompanying video via online outlets such as; Soundcloud, Youtube and Bandcamp among others. Each Gino Black single is given away free for a promotional period of approximately 4 weeks; prior to it being officially released on iTunes and other major outlets.

“While we are only two singles in to it, the ‘One-Off Singles’ promo is showing significant traction so far...” relays Gino Black. The next single will be, “Another Moment”; [due in November] will feature electronic/indie/rock singer, She Loves No One, who is also produced by Gino Black.

 

The video for “Almost Famous” and the lyric video for “Liquor Flow” can be viewed below:

 

Almost Famous” can be streamed/embedded at:

https://soundcloud.com/ginoblackmusic/almost_famous

 

Liquor Flow” is available now on iTunes:

https://itunes.apple.com/us/album/liquor-flow-single/id672333529

 

"Almost Famous " will be released worldwide on iTunes on October 15th. 

 

 

For interviews, booking, licensing and/or additional information, email:

music@powerblastworldwide.net

October 2, 2013 3:30am ET by Powerblast Worldwide   Comments (0)

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