Paul McCartney announced today (February 10) that he has joined with online telecommunications app, Skype, to launch a new range of animated love themed Moji’s for Valentine’s Day.

The new creations feature exclusive new McCartney music with Skype’s animated designs for 10 unique Moji’s which are available on Skype now.

The new Moji's, short animated clips that you can use during Skype chats to express emotions, will be unique to users of Skype and feature sound as well as video.

The collaboration will allow Skype users to use McCartney's music to, the announcement says, “express love through music.”

To create the Moji's, McCartney was sent a brief by Skype to compose for specific emotions. He recorded his compositions over a week at his Hog Hill Mill studio in Sussex with a variety of instruments including guitars, keyboards, drums, xylophone and his voice. In order to give the whole set a signature sound he says he started the compositions on a Moog synthesizer, he said:

“I wanted it to sound sort of electronic, so I wanted the signature to sound electronic rather than acoustic guitar, for instance.

“So I got the overall signature on the Moog in order to give it a modern flavor. It turned out to be a great laugh at the same time as challenging because you suddenly realize you’ve got to compress a musical interpretation of an expression into less than five seconds. It was like doing a huge crossword puzzle and coming up with all these solutions. And at the same time it was musical so it was great practice for me in the studio.”

In an interview done for the project, McCartney also revealed that he himself is a Skype user:

“I do when I’m on tour to keep in touch with friends and family,” he said. “The big Skype user in the group is Wix! He’s ‘Mr Skype,’ he’s always at rehearsals moving his iPad round the room with his wife and child. I will say hi to his family!”

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Watch Paul McCartney talk about his Skype collaboration and a couple of Wings videos below: