Thursday, March 27, 2014 2:00pm ET by Newsdesk
Pharrell Williams to design Adidas rangePharrell Williams has teamed up with Adidas to create a range of clothes. The singer will collaborate with the company's Adidas Originals strand and use eco-friendly Bionic Yarn in the pieces. The singer, who recently released his new album 'G I R L', said in a statement: "Working with an iconic brand like Adidas is such an incredible opportunity. From the classic tracksuit, to growing up in Virginia wearing Stan Smiths, Adidas has been a staple in my life. Their pieces are timeless. This is an exciting partnership for both me and for Bionic Yarn." Adidas sport style division global creative director Dirk Schoenberger added: "I am truly thrilled to work with Pharrell. He is a pop-culture icon who never fails to inspire, not just through his musical talent and craft, but through his many other interests. He is the perfect fit for the multi-faceted company that is Adidas." Watch Pharrell in action below:
Latest 10 Pharrell Williams News Stories
|