Maynard has often been dubbed the 'British Justin Bieber' and the homegrown 19-year-old seems to be starting to make a bit of an impact.

He worked with Williams on his debut album and the N*E*R*D man reckons he has got a massive future ahead of him. He told Billboard:

"This kid will change the future of pop music."

Maynard meanwhile told Billboard that he feels comparisons between himself and Justin Bieber so early on in his career are "crazy" but also perhaps a bit misguided. He said:

"To be compared to him when I'm on my first single is a crazy feeling. At the same time, that comparison only goes so far. We're both young and came through YouTube [but] in terms of the music, it's very different."