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Friday, August 5, 2016 6:07am ET by Newsdesk
Rihanna showcases exciting "new look" for PUMA collectionSuperstar Rihanna has shared an image that showcases the exciting "new look" she has created especially for PUMA. She has unveiled a pair of grey "fur sliders" in a post on Instagram, which she accompanied with the following caption: "New look for the #FURSLIDE out tomorrow! Get the GREY plus the pink, black, and white are back in stock! #FENTYXPUMA (sic)." In 2014, Rihanna was announced as PUMA's creative director and she confessed that this new role was something she couldn't wait to get stuck into: "I’m very excited about this. Whether it’s apparel or shoes or accessories, I want to modernise it by highlighting the classics and going from things that make Puma Puma - give it a youthfulness, make it hip, basically [make it] Rihanna." "[I want to] come up with cool things that don’t even belong in Puma. It could even be down to suspenders. We can experiment and take risks, that’s what I’m most excited about - the creative freedom." Follow us: @Pressparty on Twitter / Pressparty on Facebook. Watch the video for 'This Is What You Came For' below:
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