Friday, August 5, 2016 11:07am by  
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Rihanna showcases exciting "new look" for PUMA collection

Superstar Rihanna has shared an image that showcases the exciting "new look" she has created especially for PUMA. 

She has unveiled a pair of grey "fur sliders" in a post on Instagram, which she accompanied with the following caption: "New look for the #FURSLIDE out tomorrow! Get the GREY plus the pink, black, and white are back in stock! #FENTYXPUMA (sic)."

In 2014, Rihanna was announced as PUMA's creative director and she confessed that this new role was something she couldn't wait to get stuck into:

"I’m very excited about this. Whether it’s apparel or shoes or accessories, I want to modernise it by highlighting the classics and going from things that make Puma Puma - give it a youthfulness, make it hip, basically [make it] Rihanna."

"[I want to] come up with cool things that don’t even belong in Puma. It could even be down to suspenders. We can experiment and take risks, that’s what I’m most excited about - the creative freedom."

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