The Bajan sensation explained to Access Hollywood that she wants to come up with an aftershave that captures the essence of a man and wants it to have the same impact as when "you spray it on their jackets and take it with you just to keep them there":

"I am making my own male fragrance. I want dudes to smell like [when] you wake up, you know that smell."

"[When] their cologne is a little bit old, you spray it on their jackets and take it with you just to keep them there. It smells cosy and it smells sexy."

When asked about the importance of a man's scent, Rihanna confessed that it turns her head in a way that physical appearance simply doesn't:

"If I see you and look good, chances are you won't turn my head. I will look away. But if you smell good, I will whip my neck around!"