Friday, November 15, 2013 9:10am ET by  
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Rihanna unveils 'What Now' video

Rihanna has premiered her new video online.

The singer is releasing 'What Now' as the latest cut to be taken from her 2012 record 'Unapologetic'.

She has recently been teasing the song's promo clip and hinted that it is "eerie" and "demented".

Today (November 15) the full video was unleashed via VEVO and it was lapped up instantly by Rihanna's fans.

The clip often sees the singer performing to camera, whilst there are also shots of the Bajan beauty recoiling and shaking in an odd manner.

As previously reported, Rihanna meanwhile recently gave her support for X Factor UK hopeful Tamera Foster, who has been likened to the 'Stay' star.

She said: "I got sent a link of her after she sang one of my songs at Boot Camp and I have been watching her ever since. The shows need to produce a superstar every two or three seasons to give them credibility, and she is already there in week five or whatever it is.

"Simon is a smart guy, he will know she can sell records all around the world and will sign her to his label."

 

 

 

 

 

Watch the 'What Now' video below: