Selena Gomez has landed a new branding deal.

The singer and actress has become the face of hair company Pantene.

The news was confirmed today (June 15) as they launched their 'Strong Is Beautiful' campaign.

Gomez wrote on Twitter: "I am so happy to announce my new partnership with Pantene! #SelenaxPantene #strongisbeautiful @Pantene."

Pantene added on the social networking site to Pressparty: "We couldn't be more excited to work with this strong, beautiful woman."

The singer's vocal coach's Stevie Mackey meanwhile recently said that she has been chanelling her break-up with Justin Bieber into new music.

He revealed: "She doesn't mention him directly.

"But one could deduce that she is [singing about him]. Most artists sing about their present or past relationships in their music. Selena's no different."

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