Music mogul Simon Cowell has revealed that the music video for One Direction's new single has the potential to be their best yet. 

Writing on his official Twitter page late last night (October 29), the icon explained that he has seen the cut and thinks it works so well with the song, 'Story Of My Life':

"I think the story of my life is the best One D video yet. And I love the record."

Yesterday, one of the track's songwriters told MTV News that he believes the song will be the boyband's crowing glory: "I think I probably enjoyed writing this song the most of any track we've written for the boys and with the boys. It had a real timeless thing to it and I think it's something you can hear it being played in 10 years' time."

Cowell, meanwhile, recently confessed to TIME magazine that attending One Direction's movie premiere was a genuine proud moment: "Then I found myself in television and music—and now I did actually get to make my first movie this year, and that was always a lifelong ambition, which was the One Direction movie. I think the night I turned up at the premiere in London, it really was one of my favorite nights I’ve ever had."