A Day In The Life of a Music PR by Space Promotions

To celebrate their fourth year of business, Space Promotions created a day-in-the-life video of a music PR, which hopefully other PR companies can relate to! To accompany this, we have written some hints and tips on promotion which will be useful to managers & artists alike.

 

 

10 Things A Manager Should Avoid When Working With A PR Team

Space is a leading music PR & marketing consultancy specialising in TV, social media, press & online promotions. They have a wide variety of clients ranging from artists (including Fuse ODG, P Money, Shakka and Matrix & Futurebound) record labels, events, headphone brands & TV channels. Kate Whitmarsh has been running the company since 2010. Prior to that she was a Product Manager at a record label so knows both sides of the client/plugger coin and knows first-hand the pitfalls in running a well-oiled PR campaign.

I’ve been running Space for four years and in that time we’ve seen the full spectrum of campaigns & worked with a few colourful characters! Aside from the quality of the music & attitude of the artist, how a label or manager works with their PR team can make the difference to how effective the campaign will be. I’ve outlined 10 things to avoid when working with a PR team so you can get the most effective campaign possible

  • Ensure you have all your assets ready before you start a campaign. You might think your video/remix/press picture will ready next week but always better to presume there will be a delay. If your promo team are working out of sync because of delayed content then it could damage the entire campaign.
  • Do not deliver poor press pictures and artwork to your promo team. As much as we can advise on your artist’s visuals, we can’t create them for you. Bloggers & journalists are sent hundreds of press packs from PR teams and the easiest way to ensure they at least listen to your artist’s music is to make the artwork/image high quality & consistent with their sound.
  • Don’t overcomplicate a music video until you are confident in your abilities as a budding director. I applaud managers & artists who want to get involved in the creative side of a music video but focus on the basics – good lighting and simple imagery that projects your artist’s brand.
  • Do not forget update your team on promo from other areas. Radio need to know TV playlists and vice versa. Likewise with club, online social media, press, live events & brand partnerships. Information is key!
  • Never forget the importance of Shazam and Radiomonitor. These are key ways radio & TV track the success & popularity of a song/video and pluggers will use this information to argue for more support from their media contacts.
  • Do not rely on social media alone to reach a fanbase. Create a website, work on your Google ranking and develop an email database for occasional newsletters.
  • Do not forget the importance of regular content. You & your artist should get into a habit of filming everything you do so your social media team can regularly update your fanbase.
  • A promo meeting at the start of the campaign followed by a group email chain so PRs can update each other is essential for team motivation. Don’t make your PR feel like they are working alone.
  • Don’t forget the importance of a remix/acoustic version of your single. Make the most out of a good song and create as many versions as possible for your PR team to use.
  • Don’t get lazy with admin! Keep an online folder of everything that happens in your artist’s career from as early as possible and include music, jpegs of blog posts, press cuttings, an updated biog, social media URLs, radio & TV reports. Label and date files clearly and ensure your promo team have access to it at all times.

 

 

For more tips on music PR or to find out more about Space Promotions, please go to

September 22, 2014 8:34am ET by Space Promotions   Comments (0)

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