Pryme Kingz are an Urban-Pop group from London, consisting of Young Freeze, La’al and Prelude DM. Since forming the group in late 2011, the boys have been building their now active fanbase through blog & radio support and performing at shows across the country.

In addition to auditioning for The X Factor in 2013, the group appeared on ITV2's ‘Xtra Factor’ during the same year and in a short space of time, Pryme Kingz gained almost half-a-million views on their YouTube channel, they had their video for their first single ‘Turnin’ Me On’ playlisted on TV, and received endorsements from chart topping artists including ‘Dappy’ (of N-Dubz) for their cover of his song ‘Good Intentions’ and Aston Merrygold (of JLS) for their cover of the song ‘Superhero’.