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Monday, May 16, 2011 9:01pm by London Newsdesk  
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pressparty, swizz beatz, alicia keys, reebok, kamikaze, u.s., newsdesk

Swizz Beatz sells out in ten minutes

Swizz Beatz, who is no stranger to trying new things, recently tried his hand as a shoe designer and his debut model sneaker sold out within 10 minutes. 

The producer and rapper created a line of Reebok trainers, that he called Kamikaze, and after being put on sale last week (May 13) were a phenomenal hit and sold out in record time.

His wife, Grammy award-winning singer Alicia Keys publicly congratulated him on Twitter, writing:

"Congrats 2 @THEREALSWIZZZ 4 selling out the Kamikaze's n 10 MINS!!!! But the ladies need these ASAP please!"

Watch the teaser trailer for his footwear range here: