Sam Smith announced as next Vevo LIFT artist

Vevo has today announced Sam Smith as its second LIFT artist of 2014 and he is kicking off his campaign with two exclusive videos – Becoming: Sam Smith’ and ‘The Lonely Mind’, both available now. 

LIFT is Vevo’s flagship original programming strand which shines a light on carefully selected up-and- coming new artists to boost their careers by reaching new fans and audiences via high quality music programming that transmits across all Vevo properties including Vevo.com and Vevo apps. Via LIFT, Vevo gives viewers access to unique music experiences bringing them closer to the artists that they will love. 

Over the course of eight weeks and through ten exclusive original videos, including stunning acoustic performances and video diaries, Sam invites viewers to step into his musical world. As he says in ‘Becoming’: “I am what you see. I want as many people to hear my music and what I’m saying, it’s very simple”.

In ‘Becoming’ Sam gives an intimate account of his early childhood growing up in Cambridgeshire, his move to London following the separation of his parents and his approach to music and song writing, he states: “There are so many things that define me and I learnt that by being by myself and writing about my passions.  I write about my life, I forget about the whole world when I write music so when people love my songs it means so much more.  It’s all very personal and emotional”. In ‘The Lonely Mind’ Sam discusses themes of love, loneliness and solitude and how they have influenced his first album.

Sam has already stormed the charts with his number one single ‘Money on My Mind’ as well as providing guest vocals on Naughty Boy’s chart topping single ‘La, La, La’ and Disclosure’s massive hit ‘Latch’, which he co-wrote and performed on. Now with his highly anticipated debut album ‘In the Lonely Hour’ scheduled for release on 26 May, LIFT will enable Sam to reach new fans on a vast scale, to build even more excitement and appetite for his music.

As sponsorship of LIFT continues throughout 2014 with Schwarzkopf’s hair styling range got2b, a few lucky fans will again have the chance to enter a competition via got2b’s social media platforms to win tickets to attend a private Sam Smith performance at Vevo’s London office. They will also have the chance to meet Sam after the show.

Vevo’s VP Content & Programming, UK & International, Tom Connaughton commented: “Sam is no stranger to Vevo having taken part in our DSCVR program last year and being named in our 2014 Ones To Watch list. He was an artist we identified early on as someone we’d love for LIFT and now is the perfect time.” 

It is a pleasure to be working with Sam again, by creating a partnership with him we have been able to film a range of programs that are in keeping with the integrity and unique spirit he brings to everything he does. By giving viewers access to Sam as he gears up for the release of his album they can share the personal excitement of that journey and hear some incredible music – they’re in for a real treat. ”

March 18, 2014 9:40am ET by VEVO   Comments (0)

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