Hitmaker Will.i.Am has opened up about being an entrepreneur in a new interview with British Broadcasting Corporation (BBC).

Speaking to the BBC, the music mogul and businessman explained that he is a tastemaker and enjoys both watching and identifying trends in the technology world:

"There's this huge void in culture that's to be filled. And that's, what is tomorrow's company of the future to look like? We all know we live in a world where, if I identify with something and someone, I'm going to align with it.

"I think I represent a certain demographic that are tastemakers, that will eventually inspire or educate other folk to like it as well. So I'm a tastemaker. I want to make songs I like, so other tastemakers that I reflect will like it too. And those people affect everyone else."

Follow us: @Pressparty on Twitter / Pressparty on Facebook.

Watch footage of Will.i.Am performing live here: