Saturday, September 1, 2012 2:51am ET by Newsdesk
will.i.am: "I’m not doing music to sell records"will.i.am has declared that he is no longer making music to sell records. The Black Eyed Peas frontman, who was recently involved in a car crash alongside Cheryl Cole, told Billboard.com that he’s now more interested in getting his songs heard than shifting units: "I'm not doing music to sell records. Even though selling a record is cool, the song being heard is more important. "I have some of the most downloaded songs [of all time]. Am I supposed to compete with myself? Because I'm probably going to lose to myself. So I need to start doing things to bring opportunity." The 37-year-old, whose latest single, 'Reach For The Stars,' was premiered on Mars this week, said he hopes to continue to inspire people and raise awareness of various issues through his music: "I have a record coming out but I have a whole bunch of facts and passion projects that bring opportunity to people that are [also] coming out. So if my music brings awareness to those things, that's amazing."
Listen to will.i.am's new single, 'Reach For The Stars,' below:
Latest 10 Will.i.Am News Stories
|