Saturday, September 1, 2012 2:51am ET by  
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will.i.am: "I’m not doing music to sell records"

will.i.am has declared that he is no longer making music to sell records.

The Black Eyed Peas frontman, who was recently involved in a car crash alongside Cheryl Cole, told Billboard.com that he’s now more interested in getting his songs heard than shifting units:

"I'm not doing music to sell records. Even though selling a record is cool, the song being heard is more important.

"I have some of the most downloaded songs [of all time]. Am I supposed to compete with myself? Because I'm probably going to lose to myself. So I need to start doing things to bring opportunity."

The 37-year-old, whose latest single, 'Reach For The Stars,' was premiered on Mars this week, said he hopes to continue to inspire people and raise awareness of various issues through his music:

"I have a record coming out but I have a whole bunch of facts and passion projects that bring opportunity to people that are [also] coming out. So if my music brings awareness to those things, that's amazing."

 

 

 

Listen to will.i.am's new single, 'Reach For The Stars,' below: