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Friday, February 26, 2016 7:00am ET by  
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Zayn Malik Premieres "It's You" Music Video

Zayn Malik has premiered his latest music video for "It's You" today (Feb. 26) exclusively on Apple Music.

The singer-songwriter is releasing the track as the second song from his eagerly awaited upcoming debut solo album, Mind Of Mine.

He recently premiered the song on February 18 with a live performance on The Tonight Show Starring Jimmy Fallon.

However, a full studio version and its video have now been uploaded online, so fans can buy the promo clip on Apple Music.

A slow-paced, intimate R&B ballad, "It's You" features organ-like keyboards, pulsating beats and sparingly employed strings, piano, and an electric guitar. The beautifully shot black and white effort perfectly captures the sombre mood of a reflective protagonist.

Zayn is set to release his debut album Mind of Mine on March 25 this year.

[Updated March 20, 2016] According to Billboard, "It's You" was the most mentioned song on Twitter for the week ended March 19, where it topped the Billboard + Twitter Top Tracks chart. 

The single and video arrival helped generate 171,000 Twitter mentions for the former One Direction member in the week ending March 6, according to Next Big Sound.

Watch Zayn's official music video below for "It's You," which after exclusively premiering on Apple Music, later premiered on YouTube on March 28, 2016.

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