Eminem has admitted that the reported beef between his close friend 50 Cent and Kanye West regarding the chart battle in 2007, wasn't real.

The rap superstar has revealed that it was purely a publicity stunt to sell more copies of their albums.

"Me and 50 never discussed the Wayne thing," Mathers told Vibe Magazine.

He continued, "As far as the Kanye thing, we never really got into detail on that either. I never took it as him having a real beef with Kanye. It was a friendly competition and hype to (promote) both albums."