SANTA MONICA, Calif., Feb. 7, 2011 -- In celebration of its continuing commitment to music and social/new media, The Recording Academy® will once again recognize the pioneers and influencers in this space by bringing them together for its GRAMMY® Social Media Rock Stars Summit. Prior to walking the red carpet at the 53rd Annual GRAMMY Awards on Sunday, Feb. 13, 2011, these thought-leaders will engage in a milestone conversation regarding relevant issues concerning music and mobile — beyond the ringtone and digital download. The forward-thinking panel will feature some of the world's social and new media trailblazers including current GRAMMY nominee Adam Lambert; GRAMMY winner Chamillionaire (RIAA-certified as the biggest selling ringtone by a solo artist); Facebook Director of Platform Product Marketing Ethan Beard; Foursquare Co-Founder Naveen Selvadurai; and Pandora Founder & Chief Strategy Officer Tim Westergren. The panel will be moderated by veteran broadcast music journalist John Norris.

To be held on Friday, Feb. 11 at the Conga Room at L.A. Live, the Summit will be streamed live from 2-3:30 p.m. PT/5-6:30 p.m. ET on GRAMMY.com (http:/www.grammy.com/live) and on YouTube (www.youtube.com/thegrammys), kicking off three days of GRAMMY Live™— a real-time, innovative three-day online broadcast of the VIP events leading up to Music's Biggest Night®.

This in-depth discussion will go beyond the ringtone and the digital download to cover the explosive growth of mobile devices as mp3 players, smart phones, tablets and other mobile devices have altered the way consumers interact with music. Additionally, the Summit will explore how the industry engages fans and consumers to share new music and how content has had a defined impact on the business. The panelists will tackle these issues and other related topics during the 90-minute event before a live audience and online interactive community, and the conversation will include: Streaming Music: Ownership and Copyright; How Artists Connect with Fans Through Mobile Applications & Social Media; The Importance of Music in Mobile Applications & Games; How the Music Industry Can Embrace the New Mobile World; The Importance of Location-Based Applications on the Live Music Experience; Privacy Issues within the Mobile Ecosystem; and more. The 2010 Social Media Rock Stars Summit featured 30 Seconds to Mars' frontman Jared Leto, former CNN host Rick Sanchez, and the founders/CEOs of Digg, Flip, Mashable, MySpace, Tumblr, Twitter, and YouTube.

MEDIA R.S.V.P. MANDATORY: http://grammysocialmediarockstarssummit.mogotix.com/ and louis.vazquez@grammy.com

SOURCE The Recording Academy