2011 MMVAs: Epic Street Party For The Win!
- Lady Gaga opens and closes the show with two show-stopping performances -
- MMVAs resonates worldwide on Twitter with four of the Top 10 trending topics -
- MuchMusic fans raise the bar as UR Fave category votes rise 90% from 2010 -
TORONTO, June 19, 2011 - It was an incredible night at the 2011 MUCHMUSIC VIDEO AWARDS with the best in music - homegrown and international - descending on the legendary corner of Queen and John in Toronto. Fans went GAGA for out-of-this-world performances and ultra-hot celebrities when the stars rocked the block at this year's celebration of the best in music videos. The MMVAs resonated internationally via social media with four of the Top 10 trending topics on Twitter worldwide directly related to tonight's show. Watch the MMVAs now on-demand at muchmusic.com.
The epic street party was seemingly "born this way" as Lady Gaga lit up the MMVAs stage for two numbers, as well as taking home International Video of the Year. Co-host and pop-sensation Selena Gomez owned the show with her performance of "Who Says", while BF Justin Bieber and friend Drake surprised fans when they showed up to accept International Video Of The Year By A Canadian, an honour for which they tied with "Somebody to Love" and "Find Your Love" respectively. Bieber coyly teased the co-host, saying to Selena, "Nice to meet you. You're very beautiful. Maybe we can go out sometime."
The surprises continued when first-time MMVA performers Far East Movement and Dev were joined on stage by the god father of hip hop Snoop Dogg. In their first ever live performance together, the trio dropped it like it's hot with the smokin' medley of hits "Like a G6/Bass Down Low/If I Was You (OMG)."
Fefe Dobson returned to rock the MMVAs stage, winning the UR Fave Video Award for "Stuttering" and joining Simple Plan for their performance of "Jet Lag." Meanwhile, Down With Webster topped the dopeness of last year's MMVA's performance with "She's Dope" complete with a children's choir. Seven-time MMVA winner and Canadian fave Avril Lavigne, performed "What The Hell" in a high-energy return to the MMVAs, and Bruno Mars swaggered through a '70s-inspired performance of "Just the Way You Are." City and Colour and The Black Keys both took over the Much studio with rocking performances. The uncomparable Lady Gaga opened and closed the show, dancing up an apartment fire escape for "Edge of Glory," and emerging from a cocoon for an over-the-top performance of "Born This Way."
"What a party! Tonight's show will surely go down in music history as an amazing spectacle of celebrities, surprises, and performances," said Sheila Sullivan, Executive Producer, 2011 MUCHMUSIC VIDEO AWARDS. "From Selena and Lady Gaga to Simple Plan, Fefe, and Bieber, our home-grown superstars helped make the magic happen. We're thrilled with how the MMVAs once again put our fans front and centre."
And the winners are…
UR FAVE Video
UR FAVE New Artist
UR FAVE International Video
MuchMusic.com Most Streamed Video
Video Of The Year
International Video Of The Year - Artist
International Video Of The Year - Group
Pop Video of the Year
International Video Of The Year By A Canadian
MuchLOUD Rock Video Of The Year
MuchVIBE Hip-Hop Video Of The Year
Director Of The Year
Post-Production Of The Year
Cinematography Of The Year
MuchFACT Indie Video Of The Year
Handing out the newly designed trophy tonight was a bevy of superstar presenters, including Colin Farrell, David Guetta, DEGRASSI's Munro Chambers, 90210's Trevor Donovan, MAKE IT OR BREAK IT's Cassie Scerbo, THE VAMPIRE DIARIES' Ian Somerhalder, Kat Graham, Nina Dobrev, Alyssa Reid, Karl Wolf, Blake McGrath, Classified, Cody Simpson, Danny Fernandes, Johnny Galecki, Nikki Reed, Shay Mitchell, These Kids Wear Crowns, Neverest, The Midway State, and Foster The People.
Fans weighed in more than ever before for 2011, casting almost 900,000 votes in UR FAVE categories - an increase of 90% over last year.
An encore presentation of the 2011 MMVAs is available online at muchmusic.com right now. The 2011 MMVAs rebroadcasts on Sunday, June 19 at 11p.m., Monday, June 20 at 7 p.m., Tuesday, June 21 at 11 a.m. and 3 p.m., Wednesday, June 22 at 12 Noon, Thursday, June 23 at 2 p.m., Friday, June 24 at 1 p.m., and Saturday, June 25 at 12 Noon and 6 p.m. (all times ET). International broadcasts can be seen on Fuse, Madison Square Garden's national music television network in the U.S.
Official sponsors of the 2011 MMVAs include: Coca-Cola Canada, Get a Load of Milk™, Playtex® Sport®, Procter & Gamble, RIM, Rolo®, STRIDE, Virgin Mobile Canada™, and H&M, designer of the official MMVAs wristband.
Notes to Editors
** Media Note ** - Download additional MMVAs info and photos at bellmediapr.ca/muchmusic
About the MUCHMUSIC VIDEO AWARDS
SOURCE News - Media