MAMA Group and All Tomorrow’s Parties (ATP) are pleased to announce that they have reached agreement for MAMA to acquire a 50% shareholding in ATP. ATP will assist with the booking of talent for MAMA Festivals, including Lovebox, Wilderness and The Great Escape, and shows across the group’s venue estate. Both MAMA and ATP will work together to further develop ATP’s hugely popular shows in the UK and abroad.

Speaking on the partnership, Dean James CEO of MAMA Group said; “Barry and Deborah run a fantastic business and it is a real honor for us to be working with them. ATP’s pioneering attitude and its success in the international market, combined with MAMA’s infrastructure of major festivals and venues is a dangerous combination.”

Barry Hogan, ATP Founder added; “We’re thrilled to be joining up with MAMA who have been supportive of us throughout the years. The ATP team is looking forward to working with Dean, Ivor and the rest of the MAMA staff to develop ATP events throughout the world.”

MAMA Group is also pleased to confirm that Rich McGinnis has been appointed as Head of Talent, booking artists for MAMA festivals and venues. Rich is widely recognised as an influential and innovative promoter, co-founding leading UK nightclub brands, Chibuku ShakeShake, Circus and The Warehouse Project and Parklife festival with Sam Kandel. Rich will take the lead on booking Global Gathering and Lovebox with Sam, whilst continuing to co-book Parklife and The Warehouse Project, thereby creating a powerful buying force in the festival market.

On McGinnis’ appointment James commented; “We’ve worked with Rich and Sam for two years now and we know how talented they are. Rich will add a huge amount ofinnovation and energy to MAMA’s estate and his arrival along with Barry and Deborah creates a bit of a Dream Team for us”.

McGinnis added; “I’m ecstatic to be taking the lead at MAMA in this new era. The confidence Dean James and James Algate had in Sam and I at Angel Music and the results we achieved together is spurring us on for more of the same. Creating exciting events and programming talent is our forte and moving forward with MAMA the future is looking very bright indeed."