Beyoncé has released a commercial for her new fragrance.

The superstar singer is unleashing Rise as her latest scent and a promotional video has now been issued.

It sees the 'XO' lady surrounded by gold particles as she 'rises' up from the floor.

Beyoncé is one of the leading celebrity fragrance sellers and her previous efforts have been called Heat, Heat Rush and Pulse.

The singer meanwhile recently celebrated her daughter Blue Ivy's second birthday with her Destiny's Child bandmates.

Pictures uploaded onto her Tumblr show the ladies with face paint on as they got together for the young tot.

Beyoncé's new self-titled record meanwhile is currently No.3 on the UK albums chart.