Thursday, June 16, 2011 3:31am ET by  
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Beyoncé to launch new fragrance, Pulse

Beyoncé is about to release her fourth album, '4', and she is also set to launch a brand new fragrance. 

Her past two perfumes have been successful and now she's back with a third called 'Pulse'. Speaking to Elle magazine about both its concept and scent, she explained her intention is to help women to find "inner power":

"Women always tell me that my music makes them feel strong and confident, and Pulse is about finding that inner power"

She also admitted that fashion has been a huge influence in her life and career recently, and she wanted to reflect that with the design of the bottle, which is inverted:

"I wanted something modern that incorporated fashion into the overall design, so my stage costumes inspired the upside down chrome cap of the bottle."

The fragrance is due to hit stores in September and you can watch her performance of new song '1+1' on the finale of American Idol here: