Tuesday, April 30, 2013 4:56am ET by  
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Beyoncé stars in H&M behind the scenes video

A video looking at the making of Beyoncé's latest H&M clip has emerged online.

As previously reported, the superstar singer recently released a fresh advert for the clothes retailer as she promotes their summer collection.

The 'Grown Woman' star appeared in a number of bikinis and beachwear as her curvy figure caught the attention.

A behind the scenes look at the video has been uploaded online, with H&M Creative Director Donald Schneider saying in the clip: "It's incredibly unique to have Beyoncé for a campaign. It doesn't get bigger than that."

He continued: "Of course, we have to do something that excites her as well as us."

Beyoncé meanwhile is currently on the UK leg of her Mrs Carter Show world tour, with her next concert planned for London's O2 Arena tonight (April 30).

 

 

 

 

Watch the behind the scenes video below: