KWAYE shares new song "Little Ones" on Mind of a Genius

KWAYE SHARES NEW SONG "LITTLE ONES" ON MIND OF A GENIUS

LISTEN TO "LITTLE ONES" VIA PIGEONS & PLANES:
http://pigeonsandplanes.com/music/2017/05/kwaye-little-ones

WATCH THE VIDEO FOR "COOL KIDS":
https://www.youtube.com/watch?v=6P78T_gdD80

Zimbabwe-born singer-songwriter KWAYE returns with his second single "Little Ones," out today via Mind of a Genius. "Little Ones" follows his breakout debut single and video for "Cool Kids," which has earned over 1 million plays as well as key Best New Artist spotlights from iTunes / Apple Music and Spotify. Pigeons & Planes calls the latest song a, "sleek pop song with a slightly retro feel, but once you get past that huge hook and listen to the lyrics, you'll realize that KWAYE has a lot to say." In it KWAYE addresses the boundless freedom and innocence of children despite society's tendency to constantly categorise and label. We aren't born with prejudice but are conditioned to put things into boxes, KWAYE's stunning vocal performance and songwriting aim to preserve and nurture the notion of youthful innocence.

The Zimbabwe-born, London-raised artist was discovered in the back of an Uber while studying abroad at UCLA, taking classes in African-American studies and the music industry. Within a week of landing he met a producer and the first thing they created together was a demo for what would become his breakout single "Cool Kids." While still figuring out his way around the city, KWAYE was picked up in Downtown LA by an Uber driven by a former A&R executive, and after hearing "Cool Kids" he arranged to pass it along to Mind of a Genius label head David Dann. MOAG provided KWAYE with a place to work and record, and within just a couple weeks he was the label's first UK signing.

A student of not only the Zimbabwean music his family brought with them to England, but neosoul icons like D'Angelo and John Legend and funky boundary-pushers like Thundercat - not to mention unexpected influences like Tracy Chapman and the Eagles - KWAYE uses flourishes of pop and classic house music to juice up a breezy, funky version of modern soul miles apart from dour alt-R&B. A multi-instrumentalist who plays viola, sax, and guitar, he's been performing on stage since childhood in venues ranging from open mic nights to the West End. His art and style emphasize Zimbabwean color and swagger matched with the clean, smart lines of London fashion. In his first video for "Cool Kids," his sense of style extends seamlessly into his sonic identity, blending into one complete aesthetic whole with the effortless grace of a veteran pop star. KWAYE is a new kind of artist, a utopian global citizen, bouncing from city to city, continent to continent, picking up influences and energy along the way.

"LITTLE ONES" ON SPOTIFY:
https://KWAYE.lnk.to/LittleOnes/Spotify

"LITTLE ONES" ON APPLE MUSIC / ITUNES:
https://KWAYE.lnk.to/LittleOnes/AppleMusic
https://KWAYE.lnk.to/LittleOnes/iTunes