GOOGLE MAPS FOUNDER LAUNCHES NEW MUSIC TECHNOLOGY & COMPANY


GOOGLE MAPS CREATOR INTRODUCES NEW MUSIC TECHNOLOGY & FITNESS APP, WEAV MUSIC & WEAV RUN

WEAV'S PATENT PENDING NEW APPROACH TO 'ADAPTIVE MUSIC' ALLOWS SONGS DELIGHTFULLY TO ADAPT TO HUMAN MOVEMENT & SCIENTIFICALLY IMPROVE PERFORMANCE DURING RUNS VIA  WEAV RUN SONGS AVAILABLE NOW ON THE WEAV RUN APP FROM HIT ARTISTS FROM SONY MUSIC, WARNER MUSIC, AND OTHERS DOWNLOAD THE WEAV RUN APP HERE:https://lnk.weav.io/pr-aug17

Google Maps co-creator, Lars Rasmussen, along with co-founder Elomida Visviki, present their new music company, Weav Music, and its revolutionary new approach to Adaptive Music. This patent pending technology is at the core of their new running app, Weav Run, which allows songs to adapt to an individual's speed of motion while running, yielding higher performance. The endorphins that are released when running in sync with the music create a better running and listening experience.  

Today, Weav Music announces that hand-picked songs from some of music's biggest artists will be available through Weav Run via groundbreaking new partnerships with Sony Music, Warner Music, and many of their affiliated labels. Under these agreements, Weav technology will be applied to select songs from its major label partners. Weav Music has also secured a license to experiment with several songs from Universal Music Group artists.  

Adaptive Music delivers a dynamic experience that would not be possible with traditional static music. For running, the music matches the runner's step cadence, so that each step always lands exactly on a beat. Weav's adaptive technology continuously re-arranges the music in real-time to sound perfect at any tempo. Running in sync to the beat increases performance and makes it more fun. It's backed by science and feels like flying. Runners will soon be able to set goals and let the music drive them towards success or design an interval running session and ask the music to help them execute it, or even have the music keep their heart rate within the optimum range for the runner's fitness and health level.  
Running is just the start for Weav's music technology as the possibilities for it are vast: apps for all manners of fitness, meditation, dance, video games, virtual reality and much more will be built around it.

Weav's technology is also intended to inspire artists. In a world full of algorithms, adaptive music the result of human artistry and creative sensibilities that are combined with Weav's proprietary software. The listening experience becomes deeper and more connected to each track that can now play from 60 to 240 bpm. Music makers will have more artistic power within each song that can now morph through different genres and styles.  

Weav Music is a recent graduate of the acclaimed Techstars Music accelerator program led by former Head of Music at TwitterBob Moczydlowsky, and his team. The 11 music tech companies that make up this year's class are positioned as tomorrow's most impactful and innovative music companies. The entire program is supported by some of the music industry's biggest players: Sony MusicWarner Music Group, SONOSHarmonixBill Silva EntertainmentEra Of The Engineer,Q'Prime, and Silva Artist Management

"Via the Techstars Music accelerator program, the Warner Music and Big Beat Records teams worked closely with WEAV on their first-of-its-kind music fitness app," said Alex Kamins, Senior Director, Innovation Business Development, Warner Music Group. "We love the way their unique technology enables a new universe of personalized listening experiences for music fans, while creating new revenue opportunities for Warner artists and songwriters, and we're very excited to be a part of its launch.

We are incredibly excited to be releasing our first, small library of adaptive hit music from some of the world's top artists today. We are in particular grateful for the support from all three major labels, and the incredibly artists who participated during what is still very early days for Weav!" -- ELOMIDA VISVIKI & LARS RASMUSSENWEAV FOUNDERS

About Weav: Weav Music is a New York-based music-tech startup founded by Lars Rasmussen, one of the inventors of Google Maps, and marketing expert Elomida Visviki. The company makes adaptive music that can seamlessly change tempo, intensity, and more during playback. Weav Run is the company's first showcase of musical experiences enabled by adaptive music. Weav's adaptive music marks the beginning of a whole new category of recorded music, which we firmly believe has the potential to grow faster than the existing world of recorded music. 

About Sony Music Entertainment: Sony Music Entertainment is a global recorded music company with a current roster that includes a broad array of both local artists and international superstars. The company boasts a vast catalog that comprises some of the most important recordings in history. It is home to premier record labels representing music from every genre, including Arista Nashville, Beach Street Records, Black Butter Records, BPG Music, Bystorm Entertainment, Century Media, Columbia Nashville, Columbia Records, Day 1, Descendant Records, Disruptor Records, Epic Records, Essential Records, Essential Worship, Fo Yo Soul Recordings, House of Iona Records, Insanity Records, Kemosabe Records, Latium Entertainment, Legacy Recordings, Masterworks, Masterworks Broadway, Ministry of Sound Recordings, Monument Records, OKeh, Polo Grounds Music, Portrait, RCA Inspiration, RCA Nashville, RCA Records, Relentless Records, Reunion Records, Sony Classical, Sony Music Latin, Star Time International, Syco Music, Verity Records and Volcano. Sony Music Entertainment is a wholly owned subsidiary of Sony Corporation of America. 

About Warner Music Group:With its broad roster of new stars and legendary artists, Warner Music Group is home to a collection of the best-known record labels in the music industry including Asylum, Atlantic, Big Beat, Canvasback, East West, Elektra, Erato, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Reprise, Rhino, Roadrunner, Sire, Warner Bros., Warner Classics, and Warner Music Nashville, as well as Warner/Chappell Music, one of the world's leading music publishers, with a catalog of more than one million copyrights worldwide.

FOR PRESS INQUIRIES: Biz 3 / Danielle Quebrado danielle@biz3.net & Kathryn Frazier kathryn@biz3.net

August 2, 2017 12:58pm ET by Pressparty  

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