DASH Radio, the leading all-original network for the digital world, has partnered with Ice Cube & Jeff Kwatinetz's 3-on-3 basketball league, BIG3, for an exclusive live pop up radio station. Broadcasting this week leading up to the league's finale in Las Vegas on August 26, BIG3 RADIO will feature live broadcasts including the weekly media conference with Ice Cube, as well as player interviews, highlights, and the BIG3 Show with Oliver Maroney.  

"Basketball and Hip Hop have gone together since the latter's inception, the culture of one moves into the other. When we were building this league - this experience, the soundtrack was just as important as the venue... We couldn't just bring in a DJ and put him in a corner," said Ice Cube, multi-platinum selling artist and founder of BIG3, "Dash Radio was a natural fit. It's not only a good way into the fans ears, but the brands' forward-thinking mentality of 'what's next?' is exactly what we wanted to bring to this league." - ICE CUBE 

On top of the expert curation by BIG3's head of music, Dash Radio founder DJ Skee, the station promises records hand-selected by players from the league, as well as their curated playlists. Other content includes the BIG3 weekly media call, Ice Cube's recaps, special guest interviews, game breakdowns and play by plays, and first-to-air updates and news. "If you've seen the BIG3, you know the music that's playing brings so much more to the table than just background noise," said DJ Skee, founder of Dash Radio. "It's electric. It fuels the crowd, it fuels the players -- the right song could set off an entire arena. That's what we're looking to capture with BIG3 Radio."

About Dash Radio

Dash Radio is a digital radio broadcasting platform consisting of over 80 stations, 24/7 live DJs and personalities, no commercials, and at zero cost to users. Targeting the $18 billion a year broadcast industry, Dash Radio is the biggest all original digital broadcast network in the world. With over 300+ live DJs/personalities, Dash Radio provides the best of radio content, focusing on genres underserved by terrestrial radio. Dash Radio is available for iOS, Android, desktop, SONOS, and in automobiles through the AT&T Connected Car platform, Apple CarPlay, Android Auto, Pioneer Electronics, and over 23 distribution channels.

About BIG3

BIG3 (www.BIG3.com) is where basketball superstars play. The premier half-court, 3-on-3 basketball league, BIG3 features many of the greatest, most popular and skilled NBA players of all time, including Gary Payton, Kenyon Martin, Charles Oakley and more. Founded by producer, actor and music legend Ice Cube and entertainment executive Jeff Kwatinetz, the BIG3 combines highly competitive, physical, fast basketball and incredible fan experiences. Comprising of eight teams of five, the league tipped off its 10-week season at Barclays Center on June 25. Games air on FS1 in primetime on Monday nights, with the Championship airing live on FOX from Las Vegas on August 26. Tickets are available at BIG3.com.

LISTEN HERE: http://dashradio.com/big3

FOR PRESS INQUIRIES: Biz 3 / KathrynFrazier Kathryn@biz3.net & Yashar Zadeh /   Yash@biz3.net